Burger King NNN Research Q1 2021

Burger King and QSR Average Consumer Spending Per Person

This chart shows the average Burger King check at $4.99. To me, this seems a bit low and possibly outdated based on the current price of a Whopper Value Meal. However, I’m still searching for the last research on QSR consumer spend averages.

Fast food statistics 2018 show that Burger King restaurants have improved their customer satisfaction index by 9 points since 2000.

(Source: Statista) 

This is impressive because customer service at QSR restaurants is generally mediocre at best. The staff are typically paid minimum wage and asked to work long hours. McDonald’s scores the lowest score in the country with just 69 points.

Subway scores the highest score with 80 points

There were 18,838 Burger King franchises in 2019.

(Source: Statista) 

The chain hasn’t quite achieved the same high fast food market share 2019 as McDonald’s, though. 

Still, not bad. Not bad at all.

QSR Magazine Top 50 2020 Ranks Burger King at #5

The buzz around its Impossible Whopper helped Burger King not only grow its sales and store count in 2019, but also its cultural relevance—powerful ammo in both the ongoing burger wars and the pandemic. As with most other quick-serve brands, drive thru proved massively useful for Burger King through the pandemic. But so did the digital investments made in the last few years by parent Restaurant Brands International (RBI); Burger King and sister brands Popeyes and Tim Hortons were able to quickly ramp up their delivery apps and mobile-order and curbside-pickup capabilities, which helped their off-premises sales grow by double-digit percentages.


Average Consumer Spend on Burger Chains

McDonald’s [MCD] is the largest QSR chain in the United States and has been dominating the burger space for decades. Between McDonald’s, Burger King [QSR] and Wendy’s [WEN], growth has been lackluster, with
just a 4% increase in sales year over year. With more locations than Burger King and Wendy’s combined, it’s no wonder that McDonald’s accounts for two-thirds of sales in this space.

The following points explain McDonald’s dominance:

Customer Loyalty: McDonald’s retains the most customers in this space year over year. 88% of customers who dine at McDonald’s will return the next year. This is particularly impressive considering Burger King and Wendy’s retain 73% and 78%, respectively. It also helps that over 80% of customers who dine at Burger King and Wendy’s in a given year also dine at McDonald’s.

Customer Spend: McDonald’s high market share is also a result of the average amount customers are spending in a given month. On average, McDonald’s customers spend $26/month whereas Burger King and Wendy’s customers spend $17/month and $18/month, respectively. Although McDonald’s average order size is slightly lower than its competitors, the average trip frequency in a month is 3.1 compared to 1.7 at Burger King and 1.8 at Wendy’s, leading to much higher spend/month.

Source: 1010Data.com

Michael Salafia
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